Most POCUS products are built for clinicians by people who've never been one.
I give early-stage device, AI, and software teams a real-world clinical read on their product — grounded in the community settings that make up the real market, not the academic centers where it gets researched. So your product gets adopted, not just admired.
Affiliations, past and present
10 years at the forefront of POCUS
Advisory
Clinical and product advisory for POCUS device, AI, and software companies — real-world read on workflow, adoption, regulatory framing, and KOL strategy. I also advise healthcare investors on diligence and bring operator perspective to health systems and physician groups. → [Learn more]
Education
Bedside POCUS training and program design through The POCUS Preceptor, my training practice. → [Visit The POCUS Preceptor]
Writing and Speaking
“The companies that win the next phase will not be the ones with the prettiest probes or the most peer-reviewed AI. They will be the ones who decide that the operational layer is their actual product — and the device is just the part you can see.
— From my essay “The Cabinet” ”
Recent essays
The Cabinet — Why POCUS adoption keeps stalling, and the operational layer almost nobody is optimizing for. Field Notes, June 2026
[→ See all writing]
Speaking
I speak to clinicians, health systems, and industry audiences on POCUS adoption, the operational layer, and the future of the field. Recent: Invited Expert Speaker, Butterfly Innovator Ultrasound conference (January 2026). [→ See speaking topics and book me]
